National Events & Campaigns Working Group

Charter

Imagine, plan, execute, and/or align national events and campaigns that coordinate field programs and marketing for maximum reach and impact. More simply, drive collaborative breakthrough initiatives.

2023 Accomplishments

• Leveraged National Week of Conversation as a launchpad for accelerating sector-based mobilization strategies.

• NWOC 2023 included 100+ events hosted by 60 partner organizations across the 7-days in April. Over 150 organizations were involved in NWOC programming, and over 1,000,000 individuals participated in conversations across differences.

• Hosted the first annual Bridge-Building Innovation Showcase

• Meeting of America raised another $1,000,000 – mostly from individuals and businesses who've never donated to social cohesion & collaboration work – and focused on New Hampshire for its 3rd pilot. 

• Marketing Research RFP sent to 30+ elite social impact and political marketing firms. Research will benefit all BMAC Partners!

• Developed running list of Everyday American Motives for Participating in Bridging Programs to inform our individual and collective marketing efforts

Next Steps

• The National Events & Campaigns Working Group imagines, plans, executes, and/or aligns national events and campaigns that coordinate field programs and marketing for maximum reach and impact. This working group drives collaborative breakthrough initiatives such as:

  • National Week of Conversation 2024

  • Meeting of America

  • 2024 Disagree Better - Joint Campaign by BMAC + National Governors Association

Opportunities for BMAC Members to Contribute in 2024

• Participate in National Week of Conversation 2024 as a Co-creator of a Signature Experience, an Impact Story Partner, and/or a Promotional Partner. See here for more details on these roles (WG: National Events & Campaigns)

• Direct your organization’s marketing capacity (time, talent, and treasure) toward the joint, expanded Disagree Better campaign (WG: National Events & Campaigns)

• Create and implement ground game initiatives (events, activities, calls-to-action) that align with the Disagree Better campaign, mobilizing Americans to stand together as the exhausted majority calling on leaders to model healthier disagreement (WG: National Events & Campaigns)

• Sign onto or directly participate in pitches for collective fundraising to maximize our collective impact. (WG: Collective Fundraising + National Events & Campaigns)

• Ask your own funders to give toward collective fundraising campaign(s) in addition to funding your individual programs.  (WG: Collective Fundraising + National Events & Campaigns)

Co-Chairs

Pearce Godwin (Listen First Project)
Brandyn Keating (YOUnify)
Carolyn Lukensmeyer (National Institute for Civil Discourse)

Get Engaged

Email Pearce@ListenFirstProject.org to explore supporting this working group and see its workplan plus detailed documentation.