Listen First Means Business

Enhancing Employee Engagement, Skills and Performance
Championing Civil Discourse in America

Listening is a critical skill in business, and yet it is one of the most commonly overlooked drivers of economic results. Organizations with a Listen First mindset have employees who are more engaged, committed, team-oriented, and productive, and customers who remain loyal. Most tangibly, organizations who foster a positive listening environment show gains in sales and net income. 

Listen First Project offers engaging employee workshops tailored to your team to:    

  • Discover what Listen First means to your employees and how these attitudes can build your team around a common set of core principles;
  • Learn effective listening techniques and specific behaviors that drive results;
  • Practice the skills necessary to become a Professional Listener; and
  • Engage employees beyond the workshop by infusing communications with Listen First principles that foster a positive team listening environment.
The ability to listen is as important as the ability to speak.
— Sheryl Sandberg
Business people need to listen at least as much as they need to talk.
— Lee Iacocca

Key Outcomes

  • Enhanced engagement, commitment, collaboration, and innovation;
    • Firms that communicate effectively are over 4 times more likely to report high levels of employee engagement versus firms that communicate less effectively.
    • Companies that are highly effective communicators are 20 percent more likely to experience lower turnover rates than their peers.
    • 87% of employees who experience incivility at work say it negatively impacts their job performance. 24% of all Americans have quit a job because of an uncivil workplace.
  • Increased effectiveness communicating with customers and stakeholders;
    • 53% of Americans have stopped buying from a company because of uncivil representatives
    • 68% of customer loss is caused by an attitude of indifference 
  • Elevated organizational performance 
    • Companies that communicate effectively have a 19.4 percent higher market premium than companies that do not.
    • Shareholder returns for organizations with the most effective communication were over 57 percent higher than were returns for firms with less effective communication.
Business offers the opportunity to strengthen the development of personal relations… to understand each other and to cooperate sympathetically, for the common good.
— John D. Rockefeller
In a knowledge economy, good business is a community with a purpose… to make a profit in order to do something better.
— Charles Handy

Opportunities to Engage

  1. Individual Listen First Means Business workshops
  2. Annual Listen First Means Business package of multiple workshops across or within teams
  3. Annual Listen First Business membership to support and champion civility in America
    1. Be recognized as an official Listen First Business
    2. Strengthen brand and market position as champion of respect and understanding across divides (Civility in America survey found that many people put responsibility on employers to improve civility in society)
    3. Establish your business as a civic leader in your community
    4. Combine corporate philanthropy, cause promotion and corporate social marketing
Pearce Godwin.jpg

Pearce Godwin


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Graham Bodie, PhD


Email to discuss how Listen First Project can partner with your business

What are we going to do today to bring energy to the way we listen to our customers? You know listening to those customers is the world’s greatest compliment, because nobody else listens do they? It all starts, it all ends with taking care of those customers, every single day. After being in the sales business for 33 years, I read an article in the Wall Street Journal quoting Graham Bodie, a communications professor. I called Graham and he started teaching us classes on listening, and it’s totally changed the game. For 33 years I had been a terrible listener, and now Graham teaches us how to listen to the customers better. And I’ve had several customers tell me for the first time in my career, ‘thank you for listening.’ We gotta let them tell their story; we gotta listen to those customers. And when they tell their story, they tell us how to sell them. Our salespeople have seen 10-20% increases in sales because they’re listening to the customer. An amazing thing.
— Jim McIngvale, Owner & Operator of Houston's Gallery Furniture empire