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Enhancing Employee Engagement, Skills and Performance
Recognizing Champions of Bridging Divides in America

Listen First Project offers engaging employee workshops tailored to your team    

Listening is a critical skill in business, and yet it is one of the most commonly overlooked drivers of economic results. Organizations with a Listen First mindset have employees who are more engaged, committed, team-oriented, and productive, and customers who remain loyal. Most tangibly, organizations who foster a positive listening environment show gains in sales and net income. 

  • Discover what listening means to your employees, each person's listening style, and how to build your team around a common set of core principles
  • Learn effective listening techniques and specific behaviors that drive results
  • Practice the skills necessary to become a professional listener
  • Engage employees beyond the workshop by infusing communications with Listen First principles that foster a positive team listening environment
The ability to listen is as important as the ability to speak.
— Sheryl Sandberg
Business people need to listen at least as much as they need to talk.
— Lee Iacocca

Key outcomes of building a Listen First business environment

  • Enhanced engagement, commitment, collaboration, and innovation
    • Firms that communicate effectively are over 4 times more likely to report high levels of employee engagement versus firms that communicate less effectively
    • Companies that are highly effective communicators are 20 percent more likely to experience lower turnover rates than their peers
    • 87% of employees who experience incivility at work say it negatively impacts their job performance. 24% of all Americans have quit a job because of an uncivil workplace
  • Increased effectiveness communicating with customers and stakeholders
    • 53% of Americans have stopped buying from a company because of uncivil representatives
    • 68% of customer loss is caused by an attitude of indifference 
  • Elevated organizational performance 
    • Communication failures cost Fortune 500 companies an average of $62.4 million per year, while costing small companies $420,000 per year
    • Productivity losses resulting from communication barriers cost $26,041 per worker per year
    • Companies that communicate effectively have a 19.4 percent higher market premium than companies that do not
    • Shareholder returns for organizations with the most effective communication were over 57 percent higher than were returns for firms with less effective communication
Business offers the opportunity to strengthen the development of personal relations… to understand each other and to cooperate sympathetically, for the common good.
— John D. Rockefeller
In a knowledge economy, good business is a community with a purpose… to make a profit in order to do something better.
— Charles Handy

Listen First Project recognizes businesses that stand up to mend the frayed fabric of America by bridging divides 

  • Strengthen brand and market position as champion of conversations that prioritize understanding the other
    • Many Americans say employers have a responsibility to improve civility in society
    • Companies can increase the bottom line by speaking out on issues unrelated to their core business but that personally matter to consumers
    • Intention to purchase increases when consumers hear about the CEO making a public statement with which the consumers agree
    • Virtue signaling can galvanize support and generate goodwill for a company  
    • 51 percent of Millennials say they would be more likely to buy from a company whose CEO spoke out on an issue they agree with
    • 47 percent of Millennials believe CEOs have a responsibility to speak up about issues that are important to society
  • Boost pride and loyalty among employees
    • 44 percent of Millennial employees would be more loyal to their organization if their CEO took a position on a current issue
  • Allow employees to organize a Listen First group at work
    • 11% of employees would like to start or join a civility group at their workplace
  • Establish your business as a civic leader in your community by supporting local Listen First Conversations
  • Forward your corporate philanthropy, cause promotion and corporate social marketing goals in support of the non-partisan, non-controversial Listen First movement to bridge divides 

Opportunities to Engage

  1. Individual Listen First Means Business workshops
  2. Annual Listen First Means Business package of multiple workshops across or within teams
  3. Annual Listen First Business membership to support and champion civility in America
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Pearce Godwin


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Graham Bodie, PhD


Email Patrick@ListenFirstProject.org to discuss how Listen First Project can partner with your business

Client Feedback

68% say the workshop will improve their listening 'a lot' or 'tremendously'

84% would be interested in additional listening training

I learned how much my team and I can improve our understanding of clients by being better listeners.

I learned that improving my listening skills will allow me to better control conversations and engage in a more effective manner.

Listening is a skill that I thought I was good at, didn’t need to practice. This brought listening to the front of my mind, seeing that I can always improve.

None of us are as good at listening as we think we are, but we can get better.

I learned that I have to practice listening and make it a priority.

Pre-workshop survey and customized packets really opened my eyes to a skill I rarely think about.

Engaging and impactful.
— Workshop participants
What are we going to do today to bring energy to the way we listen to our customers? You know listening to those customers is the world’s greatest compliment, because nobody else listens do they? It all starts, it all ends with taking care of those customers, every single day. After being in the sales business for 33 years, I read an article in the Wall Street Journal quoting Graham Bodie, a communications professor. I called Graham and he started teaching us classes on listening, and it’s totally changed the game. For 33 years I had been a terrible listener, and now Graham teaches us how to listen to the customers better. And I’ve had several customers tell me for the first time in my career, ‘thank you for listening.’ We gotta let them tell their story; we gotta listen to those customers. And when they tell their story, they tell us how to sell them. Our salespeople have seen 10-20% increases in sales because they’re listening to the customer. An amazing thing.
— Jim McIngvale, Owner & Operator of Houston's Gallery Furniture empire